Which of the following is the best example of relationship marketing?

Question

Quizplus · Accepted Answer

Felix Inc. developing a long-term link with individual customers for mutual benefit is the best example of relationship marketing. This approach focuses on building strong, ongoing relationships with customers through personalized interactions and providing value beyond just one-time transactions. It promotes customer loyalty, repeat business, and positive word-of-mouth referrals, which can lead to long-term success for the company. The other options, such as using mass media or short-term gains, do not prioritize building strong relationships with customers in the same way.

Which of the Following Is the Best Example of Relationship