_____ refers to an organization's effort to develop a long-term, cost-effective link with individual customers for mutual benefits.

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Relationship marketing refers to a long-term approach taken by an organization to build a strong bond with individual customers. This includes understanding their needs, preferences, and behaviors to tailor offerings to them and provide a personalized experience. The goal is to create loyalty and repeat business, leading to mutual benefit for both the customer and the organization.

_____ Refers to an Organization's Effort to Develop a Long-Term