GrayScale Corp. is an insurance provider. If the type of market it operates in is segmented, and the competition is differentiated and growing, GrayScale is most likely to be in the _____ stage of personal-selling evolution.

Question

Quizplus · Accepted Answer

GrayScale is most likely to be in the prospector stage of personal-selling evolution because the market is segmented, the competition is differentiated, and the market is growing. This means that GrayScale needs to focus on finding new customers and developing new products and services.