Personal selling differs from other forms of promotional communication in that:

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Personal selling involves direct communication between the seller and the potential customer, providing an opportunity for immediate feedback. This is in contrast to advertising, which is a one-way communication from the seller to the audience, with no immediate feedback. Personal selling also allows for customization of the message to the specific needs of the customer, rather than using standardized messages. Personal selling can serve as a link to resellers, but this is not the main differentiator from other forms of communication.

Personal Selling Differs from Other Forms of Promotional Communication in That