Alex is the marketing head of BlackSteel Corp., a manufacturer of industrial equipment that introduces a new line of machinery that requires detailed demonstration and trial for its customers. Which of the following communication methods is Alex most likely to choose to increase sales of the new product line?

Question

Quizplus · Accepted Answer

Since the new line of machinery requires detailed demonstration and trial, Alex is most likely to choose personal selling as the communication method to increase sales. Personal selling allows for one-on-one interaction with customers, which is ideal for demonstrating the benefits and features of the new product line. It also allows for immediate feedback and follow-up, which can help in closing the sale.

Alex Is the Marketing Head of BlackSteel Corp