In the _____ stage of personal-selling evolution, selling involves convincing market members to buy the supplier's offerings.

Question

Quizplus · Accepted Answer

In the persuader stage of personal-selling evolution, the focus is on persuading market members to buy the supplier's offerings. This stage is characterized by a more aggressive selling approach, where the salesperson is focused on closing the sale and convincing the customer to commit to the purchase.

In the _____ Stage of Personal-Selling Evolution, Selling Involves Convincing