You are the marketing manager of a company that produces complex industrial machinery.The features and performance of the product require demonstration.Identify the most prominent communication required for this product.

Question

Quizplus · Accepted Answer

Personal selling would be the most effective communication method for a product that requires demonstration of its features and performance. A salesperson can directly interact with potential customers and showcase the product's capabilities, answer questions, and address any concerns. Other forms of communication such as mass communication or retail selling may not be as effective in demonstrating the product's features and performance. Shock advertising or direct advertising may not be appropriate for a complex industrial machinery product.

You Are the Marketing Manager of a Company That Produces