You operate in a segmented market.You face differentiated and growing competition.You are in the _____ stage of personal selling evolution.

Question

Quizplus · Accepted Answer

Personal selling has evolved through five stages: prospector, provider, problem-solver, persuader, and procreator. In the prospector stage, the salesperson focuses on finding new customers. In the provider stage, the salesperson focuses on providing value to existing customers. In the problem-solver stage, the salesperson focuses on helping customers solve their problems. In the persuader stage, the salesperson focuses on persuading customers to buy the company's products or services. In the procreator stage, the salesperson focuses on creating new customers.

You Operate in a Segmented Market