Personal selling has many advantages over other communications methods.However,most companies do not use this extensively.Which of the following is the major reason for this?

Question

Quizplus · Accepted Answer

Personal selling is often expensive compared to other forms of communication, such as advertising or direct marketing. It requires a significant investment in recruiting, training, and compensating salespeople. As a result, many companies may limit their use of personal selling to specific high-value products or services where the potential return on investment justifies the cost.

Personal Selling Has Many Advantages Over Other Communications Methods