Personal selling is often considered superior to the other marketing communication techniques.Which of the following is one of the reasons for it?
A) Distortion of marketing messages does not occur in personal selling.
B) Salespeople can often involve in decision making in personal selling.
C) Marketing messages tend to be consistent in personal selling.
D) Personal communication is an inexpensive option to communicate.
E) Personal selling is associated with better reach compared to the other methods.
Correct Answer:
Verified
Q64: Which of the following characteristics of personal
Q65: Studies have shown that decision makers expect
Q66: Identify a major advantage associated with personal
Q67: The use of personal selling offers the
Q69: Salespeople should not behave as gabbers during
Q70: Which of the following stages in the
Q71: Marketer often use mass communications as an
Q72: What does it mean when salespeople are
Q73: At which stage of the adoption hierarchy
Q83: Which of the following behaviors of salespeople
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents