Advertising implemented by retailers and paid for (at least in part)by a manufacturer is called:

Question

Quizplus · Accepted Answer

Vertical cooperative advertising is the type of advertising implemented by retailers and paid for (at least in part) by a manufacturer. This type of advertising involves a cooperative partnership between a manufacturer and its channel partners, usually retailers or wholesalers. The manufacturer provides financial support to its channel partners for advertising activities, which may include print or broadcast advertisements or other types of promotion, in exchange for a share of the advertising space or airtime. This type of advertising helps both the manufacturer and the retailer to achieve their sales objectives by reaching a wider audience and increasing brand exposure.

Advertising Implemented by Retailers and Paid for (At Least in Part)by