Adding a(n)_____ to a direct mailer has proved to increase response rates.

Question

Quizplus · Accepted Answer

Studies have shown that adding a promotional product, such as a free pen or keychain, to a direct mailer increases the likelihood of a recipient responding to the mailer. Contests and sweepstakes may also increase response rates, but promotional products have been shown to be more effective. Informercials and needledrops are not relevant to direct mail marketing.

Adding A(n)_____ to a Direct Mailer Has Proved to Increase