Direct marketers make use of _____ to segment and target their markets.

Question

Quizplus · Accepted Answer

Direct marketers often make use of databases to segment and target their markets. By collecting and analyzing customer data, they can better understand their target audience and create tailored marketing campaigns. The other options listed (informercials, sweeps periods, TV spots, and junk mails) do not pertain specifically to market segmentation and targeting.

Direct Marketers Make Use of _____ to Segment and Target