_____ is the use of specific information about individual customers and/or prospects to implement more effective and efficient marketing communications.

Question

Quizplus · Accepted Answer

Database marketing is the practice of using customer data (such as demographics, purchase history, and behavior) to target and personalize marketing communications. This allows for more accurate and efficient targeting, which in turn can lead to increased response rates and improved ROI.

_____ Is the Use of Specific Information About Individual Customers