A ____,maintained by direct marketers,contains a listing of current and/or potential customers of the organization.
A) informercial
B) junk mail
C) spot
D) database
E) response bag
Correct Answer:
Verified
Q39: Airlines send out mailers or e-mails announcing
Q40: One of the reasons for the recent,rapid
Q41: _ is a method of collecting and
Q42: A direct marketer usually seeks _.
A)to increase
Q43: For customer relationship management (CRM)to work effectively,a(n)_
Q45: In the _ approach of direct marketing,the
Q46: Direct marketers make use of database in
Q47: _ conducts an annual study of customers
Q48: _ is the use of specific information
Q49: The announcer on the television commercial said,"Get
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