In the _____ approach of direct marketing,the medium is used directly to obtain an order.

Question

Quizplus · Accepted Answer

One-step approach of direct marketing involves using the medium directly to obtain an order. In this approach, the customer is presented with an offer and given the opportunity to act upon it immediately by placing an order. This approach is typically used for low priced or impulse buy items where the customer is more likely to make a quick decision and purchase on the spot.

In the _____ Approach of Direct Marketing,the Medium Is Used