One of the main concerns relating to database marketing is:
A) its similarity with customer relationship management.
B) the invasion of privacy.
C) the high actual cost per thousand.
D) lack of selectivity.
E) waste coverage.
Correct Answer:
Verified
Q45: In the _ approach of direct marketing,the
Q46: Direct marketers make use of database in
Q47: _ conducts an annual study of customers
Q48: _ is the use of specific information
Q49: The announcer on the television commercial said,"Get
Q51: The National Geographic Society offers a variety
Q52: Direct marketers make use of _ to
Q53: DMA,in relation to direct marketing activities,stands for:
A)Direct
Q54: Adding a(n)_ to a direct mailer has
Q55: The most common direct marketing objective that
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