The Hathaway Shirt Company uses most of its media budget to advertise in publications such as Esquire and The New Yorker magazines.The company thinks these magazines are very well respected and provide a favorable environment that helps enhance the image of its products.This example demonstrates which of the following advantages of magazines as an advertising medium?

Question

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The example given suggests that the Hathaway Shirt Company is using magazines such as Esquire and The New Yorker because they are considered prestigious and can enhance the image of its products. This demonstrates the advantage of prestige as an advertising medium.

The Hathaway Shirt Company Uses Most of Its Media Budget