The advertising manager for a fashionable,upscale women's clothing line is concerned over an ad agency recommendation to run ads for the brand in People magazine.She thinks the editorial environment of the magazine may not be appropriate to the high fashion and trendy positioning strategy being used for the brand.This reflects concern over which of the following aspect of magazine advertising?

Question

Quizplus · Accepted Answer

The concern over the editorial environment of People magazine suggests a concern over the prestige of the publication, as it may not align with the high fashion and trendy positioning strategy of the brand.

The Advertising Manager for a Fashionable,upscale Women's Clothing Line Is