Which of the following is a disadvantage associated with advertising in magazines?
A)Lack of permanence
B)Lack of prestige
C)Lack of consumer receptivity to ads
D)Limited reach and frequency
E)No creative flexibility

Question

Quizplus · Accepted Answer

Magazines have limited reach and frequency compared to other advertising mediums such as television or the internet. This means that the number of people who see the ad and the number of times they see it may be lower, resulting in a lower impact and response to the ad overall.

Which of the Following Is a Disadvantage Associated with Advertising