Consumers are generally receptive to advertising in magazines because:
A)the ads are relevant to them and can be of value in making a purchase decision.
B)ads in magazines are intrusive and cannot be ignored.
C)magazines are a low-involvement medium.
D)most magazines do not contain many ads,and thus,clutter is not a problem.
E)of its very short lead time.

Question

Quizplus · Accepted Answer

Consumers tend to find magazine ads helpful as they are usually targeted and valuable in aiding purchase decisions. These ads are also less intrusive compared to other forms of advertising.

Consumers Are Generally Receptive to Advertising in Magazines Because