You won't find Armani advertising its new line of men's toiletries in just any men's magazine.The company is striving to position its new line of toiletries as a product for the man with discerning tastes who only buys the finest products.While selecting a print medium to run an ad for this new product,Armani would be most concerned with the publication's:
A)permanence.
B)pass-along-readership.
C)prestige.
D)reproduction quality.
E)cost.

Question

Quizplus · Accepted Answer

Armani is trying to position its toiletries as a high-end product, so the company would be most concerned with selecting a publication that has a prestigious reputation and appeals to consumers with discerning tastes. The publication's prestige reflects positively on the brand and enhances its perceived value.

You Won't Find Armani Advertising Its New Line of Men's