Which of the following statements about the reach and frequency of consumer magazines is true?
A)Popular consumer magazines have broad reach and frequency.
B)For a broad-reach strategy,magazines should be used in conjunction with other media.
C)Using multiple ads in the same issue of a magazine is a viable way of increasing the reach of the publication.
D)Advertisers seeking broad reach through the use of magazines cannot accomplish this goal by making media buys in a number of different publications.
E)Advertisers who are seeking broad reach and frequency in their media schedules must use monthly magazines in order to obtain desired frequency.

Question

Quizplus · Accepted Answer

Consumer magazines can have a broad reach, but for a complete broad-reach strategy, they should be used in conjunction with other media, such as television or radio. Using multiple ads in the same issue of a magazine may increase frequency, but it does not necessarily expand reach. Using monthly magazines is not the only way to obtain desired frequency.

Which of the Following Statements About the Reach and Frequency