Which of the following statements about commercial length is true?
A)Fifteen-second spots are the most common commercial lengths.
B)Increasing media costs have resulted in advertisers preferring shorter commercials.
C)Most advertisers believe shorter commercials cannot deliver a message as effectively as longer commercials.
D)Fifteen-second spots typically sell for about the same amount as 30-second spots.
E)Most 15 second commercials are being converted to 5 second commercials known as split commercials.

Question

Quizplus · Accepted Answer

With increasing media costs, advertisers have shifted towards shorter commercials as they are more cost-effective. Fifteen-second spots are still common, but 6-second and even 3-second commercials (known as bumper ads) have gained popularity as well. Therefore, option A, C, D, and E are not true.

Which of the Following Statements About Commercial Length Is True