Advertisers can prevent consumers from zapping commercials by:
A)introducing "commercial-free" programming.
B)producing commercials that are meaningful and that attract and hold attention.
C)devising shorter commercial formats.
D)using product placements.
E)advertising more on cable television.

Question

Quizplus · Accepted Answer

Producing commercials that are meaningful and that attract and hold attention can prevent consumers from zapping because engaging content keeps viewers interested.

Advertisers Can Prevent Consumers from Zapping Commercials By