Which of the following factors makes it difficult for companies with small advertising budgets to use television as part of their media mix?
A)Television programs do not reach their target markets.
B)Small ad agencies generally do not know how to produce TV commercials.
C)The high costs of producing and airing television commercials.
D)The limited creative options available through television.
E)The lack of captivity and attention that TV advertising provides.

Question

Quizplus · Accepted Answer

The high costs of producing and airing television commercials makes it difficult for companies with small advertising budgets to use television as part of their media mix.

Which of the Following Factors Makes It Difficult for Companies