Which of the following statements about syndication is true?
A)The advertising revenue generated by syndicated programs is insignificant compared to that of the three major networks.
B)Syndicated programs never draw larger viewing audiences than network shows.
C)Many national advertisers use syndicated shows to target certain audiences.
D)Syndicated programs have less commercial time and thus less clutter than network shows.
E)Syndicated programs benefit only local advertisers,not national ones.

Question

Quizplus · Accepted Answer

Many national advertisers use syndicated shows to target certain audiences. Syndicated programs offer advertisers the opportunity to reach specific demographic groups, such as stay-at-home parents or older adults, that may be difficult to reach through network television. Additionally, syndicated shows often have loyal fanbases, which can make them attractive to advertisers looking to reach a particular niche audience.

Which of the Following Statements About Syndication Is True