Why does a company like Hallmark choose to sponsor the television adaptation of classic books such as Sara: Plain and Tall?
A)Sponsorship allows Hallmark to capitalize on the prestige of a high-quality program.
B)No other advertiser could afford the sponsorship costs.
C)The shows are never shown during a sweeps period,and therefore,sponsorship is more affordable.
D)The network would not allow the shows to appear on television unless they had a sponsorship from an approved company.
E)Sponsoring an entire show is very cheap and many of Hallmarks competitors also sponsor various other shows.

Question

Quizplus · Accepted Answer

By sponsoring high-quality programs like the television adaptation of classic books, Hallmark can associate its brand with prestige and quality. This can help enhance brand perception and create positive brand associations among viewers who value and enjoy these types of programs.

Why Does a Company Like Hallmark Choose to Sponsor the Television