Advertisers have little control over the placement of their commercials within a program when they advertise using a(n)_____ arrangement.
A)sponsorship
B)participation
C)daypart
D)exclusivity
E)run-of-station (ROS)

Question

Quizplus · Accepted Answer

In a participation arrangement, advertisers buy time slots within a program but do not control the placement of their commercials, as multiple advertisers share the time.

Advertisers Have Little Control Over the Placement of Their Commercials