Which of the following statements supports the reason why a marketer might want to emphasize creativity in the development of an advertising campaign?
A)Creative advertisements that are creative for the sake of being creative often fail to produce sales.
B)Creative advertising can break through the clutter and make an impression on buyers.
C)Creative advertising cannot create positive feelings that transfer to the product or service.
D)Creative advertising is effective even if it is irrelevant to the target audience.
E)Creative advertising helps in winning awards that leads to increase in sales.

Question

Quizplus · Accepted Answer

Emphasizing creativity in advertising can help ads stand out in a cluttered marketplace and make a memorable impression on potential buyers. This can lead to increased brand awareness and ultimately, sales. Option A suggests that creativity alone may not be enough to produce sales, while C and D both suggest that creativity is not necessarily linked to the transfer of positive feelings or effectiveness in reaching the target audience. Option E focuses on winning awards, which may not necessarily translate to increased sales or success in advertising.

Which of the Following Statements Supports the Reason Why a Marketer