In the development of an advertising campaign or message,creative _____ involves determining what the message will say or communicate,while creative _____ deals with how the message will be implemented or executed.
A)strategy;tactics
B)tactics;strategy
C)mission: strategy
D)tactics;vision
E)vision;mission

Question

Quizplus · Accepted Answer

Creative strategy involves determining the message or the overall concept of the advertising campaign, while creative tactics are focused on the implementation or execution of the message. Therefore, the best choice is A, where strategy refers to determining what the message will say and tactics refer to how the message will be implemented.

In the Development of an Advertising Campaign or Message,creative _____