Which of the following statements is true about the use of creativity in an advertising campaign?
A)Because most advertising is creative,creativity is not enough to break through the clutter.
B)Creative advertising always has a positive impact on sales.
C)Creative advertising that is not relevant to the target audience may have a greater impact than advertising that is relevant.
D)The nature of advertising requires that everyone involved in the promotional planning process engage in creative thinking.
E)Users of creative advertising can avoid using big ideas and unique selling propositions in their advertising campaigns.

Question

Quizplus · Accepted Answer

Creative thinking is essential in advertising campaigns as it helps to break through the clutter and grab the attention of the audience. Therefore, the nature of advertising requires everyone involved to engage in creative thinking to develop effective campaigns. Option A is incorrect as creativity may not always be enough to break through the clutter if it is not relevant to the target audience. Option B is also incorrect as creative advertising may not always have a positive impact on sales. Option C is incorrect as relevant advertising is likely to have a greater impact on the target audience. Finally, Option E is incorrect as big ideas and unique selling propositions are often used to make a campaign more creative and impactful.

Which of the Following Statements Is True About the Use