Which of the following statements is true regarding awards for advertising creativity?
A)Ads that win creative awards almost always have a positive impact on sales.
B)Most advertising and marketing people are supportive of advertising awards because they feel creative people are more concerned with creating advertising that sells their client's products than with winning awards.
C)As a rule,all advertising people believe awards are an inappropriate way of recognizing advertising creativity that often helps sell a client's products.
D)Not all advertising campaigns that have won creative awards have successfully generated sales for their clients' products.
E)An award winning ad leads to higher sales as it is greatly liked and accepted by creative people.

Question

Quizplus · Accepted Answer

While winning a creative award may provide recognition and industry prestige, it does not necessarily translate to increased sales for the client. Not all award-winning campaigns result in successful sales outcomes. Option A is incorrect as there is no guarantee that winning creative awards would result in a positive impact on sales. Option B is not entirely accurate as there are varying opinions among advertising and marketing professionals regarding the significance of awards. Option C is incorrect as many advertising professionals view awards as a way to recognize and encourage creativity. Option E is also incorrect as the liking and acceptance of an ad by creative people does not necessarily lead to higher sales.

Which of the Following Statements Is True Regarding Awards for Advertising