To be effective,marketing objectives need to be:
A)realistic and attainable.
B)erudite and challenging.
C)philosophical and fungible.
D)long-term and qualitative.
E)reasonable and elaborate.

Question

Quizplus · Accepted Answer

Marketing objectives need to be realistic and attainable in order for the company to have a reasonable and achievable target to work towards. Erudite and challenging objectives may be inspiring, but if they are not attainable, they can be demotivating and lead to unmet expectations. Philosophical and fungible objectives may sound good in theory, but they do not offer a clear target for the company to work towards. Long-term and qualitative objectives can be helpful, but they should still be realistic and attainable. Similarly, elaborate objectives can be overwhelming and difficult to achieve, which is not helpful for the company's progress.

To Be Effective,marketing Objectives Need to Be