Heinz Developed a Sales Promotion Program Called "All About Family

Heinz developed a sales promotion program called "All About Family." It offered a coupon of a free Halloween candy when one purchased any of five different participating Heinz brands.Cents-off coupons for the participating brands were placed in newspaper inserts.The campaign also featured a contest called the "Ultimate Family Night" sweepstakes.Heinz management most likely used _____ objectives to measure the effectiveness of this sales promotion.

A) communication persuasiveness
B) short-term sales
C) long-term sales
D) brand inquiry
E) information parameters