The concept of advertising expenditures producing long term rather than immediate results is known as:
A)the carry-over effect.
B)the communication effect.
C)the low-involvement effect.
D)the halo effect.
E)DAGMAR.

Question

Quizplus · Accepted Answer

The concept of advertising expenditures producing long term rather than immediate results is known as the carry-over effect. This means that the impact of advertising spending tends to accumulate over time, rather than producing an immediate response from consumers. As a result, it is important for advertisers to continue investing in advertising over the long term, in order to see the full benefits of their efforts.

The Concept of Advertising Expenditures Producing Long Term Rather Than