Marketers try to select spokespeople whose traits will maximize their message influence.According to Herbert Kelman,the three categories of source attributes that should be considered during the selection process are:
A)power,image,and knowledge.
B)credibility,attractiveness,and power.
C)knowledge,fee,and recognizability.
D)consistency,credibility,and continuity.
E)credibility,recognizability,and individuality.

Question

Quizplus · Accepted Answer

According to Herbert Kelman, the three categories of source attributes that should be considered during the selection process are credibility, attractiveness, and power. These attributes are important because they can increase the likelihood that the spokesperson will be perceived as trustworthy, likable, and influential, which can ultimately enhance the message's impact on the audience. Therefore, option B is the correct answer.

Marketers Try to Select Spokespeople Whose Traits Will Maximize Their