Which of the following statements is true about source credibility?
A)High credibility sources are always more effective than low credibility sources.
B)The use of a low credibility source is more effective when the audience has an unfavorable initial opinion or attitude on the issue.
C)The persuasiveness of a low credibility source may decline over time due to the sleeper effect phenomenon.
D)A low or moderately credible source can be more effective than a high credibility source when the receiver has a favorable initial attitude or opinion.
E)Low credibility sources are more effective than high credibility sources when they are arguing for a position opposing their own best interest.

Question

Quizplus · Accepted Answer

A low or moderately credible source can be more effective than a high credibility source when the receiver has a favorable initial attitude or opinion. This is because the receiver may already be inclined to agree with the message and a low credibility source may not be perceived as a threat to their beliefs. Additionally, if the argument is weak, a high credibility source may actually damage the persuasion attempt by being perceived as manipulative or biased.

Which of the Following Statements Is True About Source Credibility