Marketers who try to select spokespeople whose traits will maximize their message influence are concerned about their credibility.The two important dimensions associated with credibility are:
A)consistency and image.
B)image and trustworthiness.
C)recognizability and expertise.
D)expertise and trustworthiness.
E)image and expertise.

Question

Quizplus · Accepted Answer

The two important dimensions associated with credibility are expertise and trustworthiness. Marketers want their spokespeople to be seen as knowledgeable experts who can be trusted to deliver accurate and reliable information. This helps enhance the credibility of their message and increase the likelihood that their target audience will be influenced by it. While consistency, recognizability, and image may also be important factors in selecting a spokesperson, expertise and trustworthiness are generally considered to be the most critical dimensions of credibility.

Marketers Who Try to Select Spokespeople Whose Traits Will Maximize