Source attractiveness leads to persuasion through a process of:
A) internalization.
B) identification.
C) compliance.
D) repositioning.
E) comprehension.
Correct Answer:
Verified
Q17: Which of the following statements is true
Q18: The independent variable in the persuasion matrix
Q19: According to the persuasion matrix,which of the
Q20: _ is the process where the receiver
Q21: _ is defined as an attraction for
Q23: A slice-of-life commercial that shows an average
Q24: Sachin Tendulkar,India's top cricketer,was paid $4.14 million
Q25: _ is defined as affection for a
Q26: The source characteristic of attractiveness encompasses:
A)power,expertise,and recognizability.
B)similarity,likeability,and
Q27: The notion that a low credibility source
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