A slice-of-life commercial that shows an average head of household having great difficulty filing his federal income tax is designed to utilize which source characteristic?
A) Power
B) Compliance
C) Expertise
D) Similarity
E) Attractiveness
Correct Answer:
Verified
Q18: The independent variable in the persuasion matrix
Q19: According to the persuasion matrix,which of the
Q20: _ is the process where the receiver
Q21: _ is defined as an attraction for
Q22: Source attractiveness leads to persuasion through a
Q24: Sachin Tendulkar,India's top cricketer,was paid $4.14 million
Q25: _ is defined as affection for a
Q26: The source characteristic of attractiveness encompasses:
A)power,expertise,and recognizability.
B)similarity,likeability,and
Q27: The notion that a low credibility source
Q28: A commercial for a floor-cleaner shows a
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