_____ is the process where the receiver adopts the opinion of the credible communicator since he or she believes information from this source is accurate.
A)Identification
B)Compliance
C)Internalization
D)Conformity
E)Yielding

Question

Quizplus · Accepted Answer

Internalization is the process where the receiver adopts the opinion of the credible communicator because he or she believes that the information from this source is accurate. In this process, the receiver not only accepts the opinion but also integrates it into his or her belief system. Identification is the process where the receiver adopts the opinion of the credible communicator because he or she admires or desires to be like the source. Compliance is the process where the receiver adopts the opinion of the credible communicator to gain rewards or avoid punishment. Conformity is the act of adjusting one's behavior or attitudes to match those of a group or society. Yielding is the act of giving in or surrendering to pressure from others.

_____ Is the Process Where the Receiver Adopts the Opinion