According to the _____ model,marketers may experience negative publicity if their product endorser is accused of immoral behavior.
A)celebrity expertise
B)meaning transfer
C)celebrity popularity
D)endorsement shift
E)consumer-celebrity merging

Question

Quizplus · Accepted Answer

The meaning transfer model suggests that the values and meanings associated with a celebrity can transfer to the product they endorse. If the celebrity is involved in immoral behavior, negative meanings can transfer to the product, leading to negative publicity.

According to the _____ Model,marketers May Experience Negative Publicity If