Marketers should draw definite conclusions in their advertising messages when:
A)the audience is highly educated.
B)the product or service is highly personal or emotionally involving so that the audience does not have the time to draw a conclusion.
C)immediate action is an objective,and the audience does not have the time or opportunity to draw a conclusion.
D)the marketer wants to increase the audiences' involvement in the message.
E)the message is simple and likely to be easily understood by the audience.

Question

Quizplus · Accepted Answer

When immediate action is an objective, it is important for marketers to draw definite conclusions in their advertising messages as the audience does not have the time or opportunity to draw a conclusion on their own. This can be especially true in cases where the product or service being advertised is time-sensitive or involves limited quantities.

Marketers Should Draw Definite Conclusions in Their Advertising Messages When