Which of the following statements is true about source power?
A)It can never be used in nonpersonal selling situations.
B)It is most effective in nonpersonal selling situations.
C)Persuasion induced through compliance is always long-term.
D)Perceived scrutiny is an important factor of source power.
E)Power as a source characteristic is very easy to apply in a nonpersonal influence situations.

Question

Quizplus · Accepted Answer

Perceived scrutiny is an important factor of source power. This means that people are more likely to be influenced by a source if they believe they are being watched. This is particularly important in nonpersonal selling situations where the source has less control over the situation.

Which of the Following Statements Is True About Source Power