A marketer may not want to put weak arguments at the beginning of an advertising message because this action may:
A)reduce the level of counterargument.
B)increase retention of the message.
C)lead to a high level of counterargument.
D)increase the level of interest in the message.
E)deter recipients from drawing their own conclusions.

Question

Quizplus · Accepted Answer

Placing weak arguments at the beginning can lead to a high level of counterargument because it may signal to the audience that the rest of the message may also be weak. It is better to start with strong arguments to capture the audience's attention and reduce the likelihood of counterargument.

A Marketer May Not Want to Put Weak Arguments at the Beginning