When a source is able to administer rewards and punishments to the receiver,influence occurs through a process known as:
A)compliance.
B)identification.
C)internalization.
D)retention.
E)perceived concern.

Question

Quizplus · Accepted Answer

Compliance occurs when the source has the ability to administer rewards or punishments, and the receiver yields to the influence in order to obtain rewards or avoid punishments. Identification and internalization occur when the receiver identifies with or internalizes the values and beliefs of the source, respectively. Retention and perceived concern do not accurately describe the process of influence.

When a Source Is Able to Administer Rewards and Punishments