A commercial that places the strongest points at the end of the message assumes a ____,whereby the last arguments presented are the most persuasive.
A)recency effect
B)primacy effect
C)sleeper effect
D)credibility effect
E)compliance hierarchy

Question

Quizplus · Accepted Answer

The recency effect states that information presented last is more likely to be remembered and have a stronger impact on behavior. Therefore, a commercial that places the strongest points at the end of the message is assuming a recency effect.

A Commercial That Places the Strongest Points at the End