Presenting the strongest arguments at the beginning of the commercial message assumes that a _____ is operating.
A)primacy effect
B)recency effect
C)sleeper effect
D)credibility effect
E)compliance hierarchy

Question

Quizplus · Accepted Answer

The primacy effect refers to the tendency for people to better remember information that is presented first. By presenting the strongest arguments at the beginning of a commercial message, the advertiser is taking advantage of this cognitive bias to increase the likelihood that viewers will remember and be influenced by the message.

Presenting the Strongest Arguments at the Beginning of the Commercial