_____ are messages that mention only positive product attributes or benefits.
A)One-sided messages
B)Two-sided messages
C)Refutational appeals
D)Conclusive messages
E)Slice-of-life messages

Question

Quizplus · Accepted Answer

One-sided messages are those that only mention positive attributes or benefits, without acknowledging any potential negative aspects of the product or service. This approach can be effective for products with straightforward benefits and a simple decision-making process, as it can create a more favorable attitude toward the product.

_____ Are Messages That Mention Only Positive Product Attributes or Benefits